PREMIER STRATEGISES FOR SHORT TERM
Despite moving into a purpose designed new factory during the course of the year, Premier’s joint owners and founders, Dave and Kim Hellestoe, expressed satisfaction with the company’s recent year end results (August 2015).
With the strategic marketing objective of significant sales expansion Premier has now embarked upon:
- The restructuring of the six strong sales force
- Strong Sales Management
- A Scientific Marketing Strategy embracing Communication and Selling Tools together with
- Sales Training and Customer Service Programs
CORPORATE IDENTITY PROGRAM
Playing a key role in the sales and marketing strategy will be the application of Premier’s powerful corporate identity program. This Corporate Identity Program has been applied to:
- Its delivery vehicle fleet
- Sales and Delivery Staff uniforms and shirts
- The new building
- Packaging and labels – but to mention a few applications
Last but not least is Premier’s three pronged approach to Communicating with its several target markets and public.
Premier’s new website will interest not only web browsers but also specific prospective buyers at consumer and retail level.
Running parallel with the website will be a PowerPoint type speaker support program for use in Premier’s or their clients boardrooms, followed by a visit to their state of the art production facility.
Finally, right at retail shop level, Premier sales people are equipped with high quality, full colour glossy sales support kits, which sell the Features, Advantages and Benefits of being a Premier Customer.